Investment Performance Solutions
Regulators continue to focus on investment performance, both from an advertising perspective as well as with regard to the completeness and accuracy of data used to support reported investment returns.
In addition to Global Investment Performance Standards (GIPS®) verification, ACA offers a variety of performance solutions that aid firms with performance calculation methodology reviews and assessment of control and oversight framework.
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Why choose a Focused Performance Review?
- Assesses risks and gaps in internal controls related to the generation and distribution of investment performance.
- Identifies weaknesses in your firm's ability to locate and provide the books and records used to support underlying portfolio and strategy-level performance in a timely manner, particularly when long track records are built across multiple systems or spreadsheets.
- Helps avoid regulatory pitfalls. When a firm inconsistently uses performance information across different parts of the business, or through consultants or affiliates, marketing materials can be deemed misleading, especially if they fail to properly reflect performance and do not include complete and accurate disclosures.
- Reviews the calculation methodologies for internal rate of return (IRR) for investments or funds in accordance with FINRA Regulatory Notice 20-21

Why choose a Performance Certification?
- Provides assurance and lends additional credibility to the underlying track record.
- Opens doors to certain advisory platforms for performance marketing purposes.
- Certifications are not bound by the GIPS standards and therefore provide more flexibility when determining the scope of an engagement.
- Provides a framework that helps strengthen a firm's internal controls and mitigates regulatory risks related to investment performance.
Featured insights
Our unique perspective is informed by our real-world experience, deep subject matter expertise, and extensive client network.
The New Marketing Rule’s Impact on the Presentation of Performance
The long-awaited modernization of the Marketing Rule was added to the Federal Register on March 5, 2021. Not only does the final marketing rule consolidate the advertising and cash solicitation rules, it also (among other things) categorizes certain considerations for presenting investment performance, effectively streamlining guidance currently found across multiple staff letters.
- SEC Marketing Rule
- Performance
- Compliance
FINRA Leverages the GIPS Standards for Standardizing Private Placement Performance Marketing
FINRA's release of Regulatory Notice 20-21 allows the use of IRR for investments or funds that have been fully realized but further requires utilizing the calculation methodologies of the Global Investment Performance Standards (GIPS) for investment programs/funds that include both realized and unrealized holdings.
- Performance
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