SEC Marketing Rule Master Class Podcast
With the compliance date for the new rule fast approaching, this series is the perfect master class to set you and your firm up for success.
The Securities Compliance Podcast: Compliance In Context – SEC Marketing Rule Master Class Series
We are pleased to announce the release of our new master class series on the SEC’s Marketing Rule! Sponsored by the NSCP and ACA Group and developed by Patrick Hayes, host of the Compliance In Context Podcast, and Carlo di Florio, ACA Group’s Global Advisory Leader, this 6 episode podcast series walks listeners through:
- Introduction to the Marketing Rule
- Tricky Legal Aspects
- Impact on Private Funds
- Performance, Performance, Performance
- Challenges with Testimonials, Endorsements, and Third-Party Ratings
- Implementation for Private Fund Advisers vs. Traditional Advisers
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Each class within the series will feature leading compliance specialists, attorneys, and regulators with deep knowledge and insight on the SEC Marketing Rule and its implications and considerations for firms.
Episodes
Episode One: Background and Observations on the New Rule
In Episode 1, you’ll hear from our moderators, Patrick Hayes, Calfee and Carlo di Florio, ACA Group along with our industry panelists from the SEC, Steven Levine and Chris Mulligan, as we provide background on the new SEC Marketing Rule and why it was developed. We’ll cover key nuances to the rule, the founding principles behind the rule, and feedback that the SEC has received from the industry. We’ll also explore how the Division of Examinations has prepared to examine for the new rule and lessons learned from early adopters.
Episode Two: Overview of the Rule and Tricky Legal Aspects
In Episode 2 of our new master class series on the SEC Marketing Rule, you’ll hear from host, Carlo di Florio of ACA Group along with our industry panelists Issa Hanna, Partner, Eversheds Sutherland, Amber Allen, VP and General Counsel, Fairview Investment Services, and Chas Spiros, Principal Consultant, ACA Group. Together, we’ll provide additional insights on the new rule, including misconceptions, key definitions, timelines, ADV changes, and key features. We’ll also cover tricky legal aspects like promoter vs. solicitor and the withdrawal of no-action letters.
Episode Three: Impact on Private Funds
In Episode 3 of our new master class series on the SEC Marketing Rule! You’ll hear from host, Patrick Hayes, Calfee along with our industry panelists Genna Garver, Partner, Troutman Pepper, Bree Ward Associate, Akerman LLP, Matt Shepherd, Director, ACA Group. Together, we’ll discuss the general impact of the new Marketing rule to Private Funds. We’ll dive into the requirement to present net performance, the application of related performance to private funds, and considerations around hypothetical performance. We’ll also take a look at other relevant marketing rules and prohibitions that still apply.
Episode Four: Performance
Welcome to Episode 4 of the Marketing Rule Master Class mini-series focused on performance. In our fourth episode of the master class, moderated by Carlo di Florio, ACA Group, you will hear from Karyn Vincent, CFA Institute, Janice Kitzman, Cascade Compliance, Julia Reyes, ACA Group, and Shivani Choudhary, ACA Group, as they discuss the various Marketing Rule performance requirements including how they compare and contrast with GIPS 2020. Our panelists will provide practical advice and insights as to how best to set your compliance program up for success. We hope you enjoy this installment of the master class series!
Episode Five: Adventures in Marketing
Welcome to Episode 5 of the Marketing Rule Master Class mini-series. Episode 5 focuses on testimonials, endorsements, and third-party ratings. Moderator, Patrick Hayes, Calfee and panelists Jaqueline Hummel, ACA, Anthony Dillingham, ACA, and Matt Shepherd, ACA, delve into the nuances and traps for the weary when utilizing testimonials, endorsements and third-party ratings. While the new rule is a potential game-changer for firms, actual implementation comes with caveats and compliance burdens. We hope you enjoy this installment of the Master Class mini-series!
Episode Six: Implementation
Welcome to Episode 6 of the Marketing Rule Master Class mini-series. In our final episode we are building upon the lessons learned in the prior five episodes with a focus on key compliance considerations for implementing the Marketing Rule. Moderator Carlo di Florio, ACA, along with panelists Craig Watanabe, DFPG Investments, Chas Spiros, ACA, and Julia Reyes, ACA, discuss implementation timelines and challenge, incorporating the right policies and procedures for your firm, training and educating key stakeholders inside your firm, and how technology can help with implementation, execution, and ongoing monitoring. Thank you for joining us for the Marketing Rule Master Class mini-series!