The New Marketing Rule: A Focus on Performance

11:00 AM EST

Your Desk!


Join ACA and K&L Gates for a detailed explanation of the specific performance requirements, how they differ from prior no-action letters, and what steps a firm should take now in order to be ready by the deadline.

Watch on demand

The SEC’s recently adopted amendments to Rule 206(4)-1 (the Advertising Rule) under the Investment Advisors Act of 1940 continues to be a hot topic across all firms that are registered with the SEC. The majority of changes that a firm will need to make in order to comply with the new rule are performance related.

Join ACA's Shivani Choudhary, Managing Director, and Kim Versace, Senior Principal Consultant, and K&L Gates Mike Caccese, Chairman, Practice Area Leader - Asset Management and Investment Funds, and Mike McGrath, Partner, for this important webcast.

Discussion Topics

In particular, the webcast will address:

  • Terminology – Definitions of the terms used by the SEC
  • Key considerations – Which changes should you be focusing on now?
  • Related, extracted, hypothetical, and portable performance
  • Net of fees – What fees should be reduced to get net returns?
  • Overlap with the GIPS® standards

ACA's SEC Marketing Rule Resources

Visit our resource center  or subscribe to get our insights and guidance on the SEC Marketing Rule. 

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FAQs: Amendments to the Marketing & Advertising Rule

Join ACA for a complimentary webcast in which we'll provide answers to the most frequently asked questions we've received in response to the new marketing rule and its implications.