The New Marketing Rule: A Focus on Performance

The SEC’s recently adopted amendments to Rule 206(4)-1 (the Advertising Rule) under the Investment Advisors Act of 1940 continues to be a hot topic across all firms that are registered with the SEC. The majority of changes that a firm will need to make in order to comply with the new rule are performance related.

Join ACA’s Shivani Choudhary, Managing Director, and Kim Versace, Senior Principal Consultant, and K&L Gates Mike Caccese, Chairman, Practice Area Leader – Asset Management and Investment Funds, and Mike McGrath, Partner, for this important webcast.

Discussion Topics

In particular, the webcast will address:

  • Terminology – Definitions of the terms used by the SEC
  • Key considerations – Which changes should you be focusing on now?
  • Related, extracted, hypothetical, and portable performance
  • Net of fees – What fees should be reduced to get net returns?
  • Overlap with the GIPS® standards

ACA’s SEC Marketing Rule Resources

Visit our resource center  or subscribe to get our insights and guidance on the SEC Marketing Rule.