FAQs: Amendments to the Marketing & Advertising Rule

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On December 22, 2020, the U.S. Securities and Exchange Commission (SEC) adopted amendments to modernize Rule 206(4)-1 under the Investment Advisers Act of 1940.

This action represents the first substantive amendments to the rule since its adoption in 1961 and has vast implications for the compliance and business practices of nearly every investment adviser in the United States.

Join ACA and K&L Gates for a complimentary webcast in which we'll provide answers to the most frequently asked questions we've received in response to the new marketing rule and its implications.

Together, we'll address questions surrounding:

  • Definition of an advertisement
  • General principles-based prohibitions
  • Performance
  • Testimonials and endorsements
  • Social media
  • Disclosures
  • Books and records
  • Compliance timeline

We hope you will join us for an interactive discussion to shed more light on this landmark ruling.